The more you repeat something the better your brain learns. So as you listen to the audio more and more your brain will just be able to accept the positive suggestions easily and effortlessly, almost without thinking about it.
The brain learns, by doing things over and over, on repeat.
“It’s useful to think of your brain as housing a very large toolkit,” said researcher Scott Grafton, a professor at UC Santa Barbara. “When you start to learn a challenging new skill, such as playing a musical instrument, your brain uses many different tools in a desperate attempt to produce anything remotely close to music. With time and practice, fewer tools are needed and core motor areas are able to support most of the behaviour. What our laboratory study shows is that beyond a certain amount of practice, some of these cognitive tools might actually be getting in the way of further learning.”